A LOOK TO
THE PAST
FIRST THING FIRST: WHY OMCLUB?
For the past 14 years, we have celebrated the online marketing party of the year together with 4000 guests. Industry insiders, marketing geniuses and the biggest party animals come together for one evening to have the time of their lives, to network and to be part of an extraordinary event.
OUR AMAZING THEMES
Every year we make it our mission to surprise our guests with a new crazy and awesome theme that takes them into another world for one night.
Here is an overview of all the themes we used in the past.
OMCLUB 2016
Theme: PIRATE
In 2016, we whisked you away to a PIRATE world. With a stage that looked like a pirate ship, a mermaid in a champagne glass, pirates, skulls and hidden treasures, it was an unforgettable night!
OMCLUB 2017
Theme: CIRCUS OF CRAZY
In 2017, we took you to a world of magicians, artists and clowns, with red curtains opening, giant soap bubbles and glitter rain. Together we celebrated a night full of exciting moments and extravagance.
OMCLUB 2018
Theme: WE ARE ALL MAD HERE
In 2018, we followed the rabbit down the hole and ended up in a world of weirdness and absurdity. With the Hatter and the Red Queen, it was an unforgettable night.
OMCLUB 2019
Theme: Prohibition ends here
In 2019 we celebrated a legendary 20s party that would have made even Gatsby proud. Champagne, beautiful dancers, black jack and golden elements everywhere took our guests on a journey back in time that did the 20s justice.
OMCLUB 2022
Theme: All You Could Wish For
In 2022, we’ve dug out our genie lamp to fulfill all your wishes! With our shisha lounge, our “Bar in the Sky” experience as well as fire breathers and jugglers, we feel like we’re in a fairy tale where anything is possible.
OMCLUB 2023
Theme: Beyond Illusions
In 2023, we open the door to a world full of illusions, where nothing is as it seems. Magic, illusions, bumper cars and great DJs were the focus of this evening.
OMCLUB 2024
Theme: Your Ticket to Hollywood
In 2024, we rolled out the red carpet and turned the Bootshaus into a world of sparkle, glamour, and big emotions. Between camera flashes and dazzling productions, we celebrated a night like true stars. With Oscar-worthy dance moves, spectacular action-tool scenes, and unforgettable moments in front of the camera – this evening was our tribute to the magic of the big stage.
STRÖER OMCLUB 2025
Theme: Never Grow Old
In 2025, we transformed Bootshaus into a boundless Neverland — a place where no one had to grow up. Between magical nights under the stars, pulsating dancefloors, and spectacular highlights like the STRÖER Wellenflieger, the AutoScout Gaming Area, and endless drinks & snacks, we celebrated the eternity of youth. For one unforgettable night, OMClub became the ultimate playground of energy, surprises, and memories that will last forever.
With the promotion sphere, gadplan creates the perfect experience for this year’s OMClub motto. In combination with a photobooth, it delivers an extraordinary photo experience that draws guests right into the action and creates unforgettable memories.
