The party Of The Year
17.09.2025 – 9PM
Bootshaus | Cologne
Cologne
17.09.2025 – 9PM
3.000+ GUESTS
All Drinks included
OMCLUB 2025
WE’RE BACK CRAZIER THAN EVER
In 2025 we will again celebrate like crazy together! In line with DMEXCO, the OMClub will return on 17. September 2025!
Every year we ask ourselves: Can it get any better?
And every year we answer: Hell yes, it can!
In 2025, we’re once again going all in to deliver a night that feels like a fever dream – somewhere between magic, madness, and pure mayhem. Think 3,000+ party people, an unforgettable stage for brands who dare to stand out, and a night that’s way more than just another tradeshow afterparty.
After last year’s dive into a world full of stardust and spotlights, we’re inviting you into a brand-new dimension – packed with PARTY VIBES, MAGICAL MOMENTS and lots of HIGHLIGHTS and SURPRISES.
This year, we are celebrating THE PARTY at DMEXCO again with +3,000 guests and the craziest party of the year.
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STRÖER OMCLUB
Ready for a new chapter in the story of DMEXCO’s wildest night? In 2025, we’re breaking all boundaries with STRÖER as our official Title Sponsor!
What happens when Germany’s biggest player in Digital Media meets the industry’s most legendary party? That’s right: It bangs. It blazes. It explodes.
Media power meets party madness and what emerges will surpass anything you’ve ever experienced.
Ströer doesn’t just bring reach, they bring a stage for everything we stand for: Loud. Luminous. Alive.
On September 17th, 2025, Cologne will shake.
With over 3,000 guests, iconic acts, glowing moments, and an energy that carries through the night and beyond.
Together with Ströer, we’re bringing worlds together: Media meets magic. Reach meets spotlight. And you’re right in the middle of it all.
Be there when we redefine the night, powered by Ströer.
The Location? Bootshaus in Cologne!
The party of the year x Cologne’s best club – now that’s a match made in heaven!!
Wondering why Bootshaus is the perfect location for our NEVER GROW OLD adventure? Simple: It offers us incredible possibilities for the ultimate playground!
From the massive indoor and outdoor areas that give us space for creativity and fantastical worlds, to plenty of room for crazy action tools and nostalgic surprises, to multiple dance floors, bars, and tons of magical moments. Another highlight: It’s just a 15-minute walk from the trade fair and has a gigantic parking lot right at the door. Perfect for easily reaching the Neverland of nightlife.
And since sound is essential for an epic party, the insane sound system on all floors ensures your inner child can really let loose.
STRÖER OMCLUB 2025 – NEVER GROW OLD
Of course, we’ve come up with another super creative motto this year that will catapult you into another world for one night. Highly esteemed party people of OMClub, hold on tight! This year we’re opening the doors to a world full of colors and fantasy, taking you back to a time when everything was possible – to the Neverland of nightlife, where each of you becomes a kid again. Are you ready for the ultimate nostalgia trip? Welcome to STRÖER OMClub 2025: NEVER GROW OLD!
Dive into a world beyond the everyday. We’re transforming the night into a gigantic playground full of neon lights, crazy attractions, and magical moments. We’ll make sure you feel young, alive, and unstoppable. This year we’re turning OMClub into a spectacular wonderland that will enchant you with tons of wow moments and nostalgic flashbacks.
Become a sponsor
An OMClub sponsoring offers way more than free admission and free alcohol ‘til the bitter end. We guarantee to present your brand in the right light. Every year, around 200 sponsors make it possible to have an unforgettable party night which our party guests talk about with awe for a long time.
Together we will find the right party sponsoring to fit your brand. Through your personal story we will showcase your products or brand not only at the party itself, but we’ll also start promoting long before the “big event”. Special sponsorings will make sure you will become unforgettable to our guests.
Would you like to become a sponsor of the OMClub 2025? Then contact us at:
miriam@piratex.com
OUR Sponsors 2025
A big THANK YOU. Without you the OMClub would not be possible.
OUR TITLE SPONSOR 2025: STRÖER
What others said about omclub
That was omclub 2024
Under the motto Your Ticket to Hollywood, the Bootshaus became the stage for a night full of glamour, glitz, and unforgettable scenes in 2024. The red carpet was rolled out, the cameras were ready – and for one night, our guests got to live their very own star moment.
Between walking acts, free drinks, and adrenaline rushes on the bumper cars, the lines between stage and audience, show and reality began to blur. Live acts and DJs set the pulse of the night, while camera flashes lit up the scene and every moment took its turn in the spotlight.
Every second felt like a premiere – sparkling, loud, and one of a kind. For one night, everyone became part of a film we’ll never be able to recreate.
Any remaining questions?
Here you can find the answers to frequently asked questions.
