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18.09.2024 – 9pm




3.000+ GUESTS

All Drinks included


In 2024 we will again celebrate like crazy together! In line with dmexco, the OMClub will also return in September 2024!

In 2023 we returned to the Bootshaus after a long time! We celebrated together with you an evening that we will never forget.

We are already looking towards 2024: More craziness, more happiness, more OMClub feeling!

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What others said about omclub

“Legendary without question one of the best parties – maybe even the best – I’ve ever been to!”

When the OMClub was hosted for the first time in 2008, we wanted to offer an alternative to the official (boring) trade-fair party. Instead of white collars, restricting ties and awkward exchanges, with us the only goal was to party all out! The concept was simple: free entry, free drinks and sponsors do the rest.

At the beginning in 2008, the OMClub was still considered as one insider tip at dmexco. Over the years, we have evolved. Each year we aim to become more and more colorful, crazy and extraordinary, so that we are no longer an insider tip.

In the meantime, over 3000 guests from the online marketing industry celebrate with us every year and the OMClub has established itself as THE party at dmexco!


OMClub 2023: Beyond Illusions

Like every year, OMClub 2023 had its own theme. In 2023 the theme was “Beyond Illusions”.

Together we celebrated an extraordinary night that unleashed your senses. You immersed yourselves in a world that amazed and thrilled you.

OMClub 2023 x Bootshaus Cologne

The best club in Germany & the best party – it’s a match! In 2023 we celebrated together at Bootshaus Cologne, only 20 minutes away from the fairgrounds.”

OMCLUB23 weiß



Become a Sponsor

An OMClub sponsoring offers way more than free admission and free alcohol ‘til the bitter end. We guarantee to present your brand in the right light. Every year, around 200 sponsors make it possible to have an unforgettable party night which our partyguests talk about with awe for a long time.

Together we will find the right party sponsoring to fit your brand. Through your personal story we will showcase your products or brand not only at the party itself, but we’ll also start promoting long before the “big event”.  Special sponsorings will make sure you will become unforgettable to our guests.

Would you like to become a sponsor of the OMClub 2024? Then contact us at:

Free tickets for OMClub

Up for OMClub? Tickets for the party can not be bought individually. You can only get tickets through our sponsors or our free ticket raffles. We announce the raffles on Facebook, Instagram, LinkedIn, Twitter and in our newsletter.

We use this data to sign you up for OMClub's email updates about partner promotions and draws for free party tickets We'll send you an email to reconfirm that you own the adress here. You can always opt out. OMClubs data policy applies

Any remaining questions?

Here you can find the answers to frequently asked questions.

OMClub turn the party on

Got more questions?

Contact us and we will answer them all!

+49 221 9758 9273