DMEXCO GUIDE
Prepare. Meet. Follow up.
Turn two busy days at the fair into useful conversations and clear next steps. Find a simple plan for preparation, meetings, customer invitations and follow-up. OMClub is the aftershow party for DMEXCO.
THREE STEPS FOR A USEFUL FAIR PLAN
Break your DMEXCO schedule into manageable parts. Leave room for the people and topics that can move your work forward.
Choose your focus
Pick exhibitors and sessions that support your goal. Check the DMEXCO website for changes on the day.
Make meetings specific
Send your contacts a short agenda. Agree what you want to cover and how much time you need.
Leave room for the unexpected
Do not fill every minute. Breaks give you time for notes, walking between meetings and useful conversations that come up on site.
Write down who will do what, and by when. A quick note saves guesswork later.
GOOD CONVERSATIONS START EARLY
A little preparation makes customer meetings more personal and networking more useful.
Choose the right placement
Start with the audience and the goal. A company profile, a useful piece of content or a personal meeting invitation each gives people a different reason to engage.
Make your profile useful
Review your exhibitor or company profile before the fair. Make the offer clear and bring one relevant question or example that can start a real conversation.
Host with a purpose
If you are considering a Host presence, choose a suitable activation or brand placement for the guests you want to reach and the outcome you want. See the existing Host options below.
BEFORE, DURING AND AFTER A MEETING
Good conversations do not need a big show. Clear preparation and a personal follow-up go a long way.
- Before: set a goal and one specific question.
- At the start: agree what would make the conversation useful for both of you.
- Afterwards: note the takeaway, owner and next step.
- Follow up: refer to the conversation and confirm what you agreed.
Prepare
Check the DMEXCO programme and exhibitors. Mark only what fits your goal.
Meet customers
Send a personal invitation with a reason, a time slot and an easy way to reply.
Be a host
As a Host, you can invite customers and your team to OMClub. Share ticket details early and make time for your guests on site.
Follow up
Send a short note that refers to your conversation and records the next step.
A PRACTICAL CHECKLIST
A few simple choices can help you stay focused and ready to talk.
Beforehand: group your meetings
Schedule important meetings with enough time to walk between them and take short breaks.
On the move: keep details handy
Save tickets, notes and contact details somewhere you can reach even without a reliable connection.
Breaks: plan your energy
Plan for water, food and short breaks. Check on site what is available.
In the evening: welcome your guests
OMClub is the aftershow party for DMEXCO. If you are a Host, arrange a meeting point with your guests and leave time to arrive.
THE AFTERSHOW PARTY FOR DMEXCO
After a day of talks and meetings, OMClub brings people from the digital industry together in a more relaxed setting to reconnect and meet new people.
As a Host, you can invite customers and your team to share the evening. Entry and drinks are complimentary for guests. Food is not included and can be bought separately on site. Choose an existing Host activation or brand placement based on the guests you want to reach and your goal.
DMEXCO AND OMCLUB FAQ
Clear answers about preparation, customer meetings, hosting and follow-up.
When does OMClub 2027 take place?
OMClub 2027 takes place on 22 September 2027. Further schedule details will follow. Check the trade fair organiser for DMEXCO dates and opening hours.
How can you prepare for DMEXCO?
Set a clear goal for each day before you arrive. Check exhibitors and sessions on DMEXCO's official website, mark the stops that matter to you, and leave time for travel and breaks. Keep some space for conversations that come up on the day.
How do you make trade fair meetings useful?
Book important meetings early and share a short agenda. Decide what you need to learn from each conversation, then note the owner and next step afterwards. That makes it easier to pick up the thread between halls.
How can you host customers at OMClub?
OMClub is the aftershow party for DMEXCO. As a Host, you can invite selected customers and your team. Confirm who is coming, share ticket details in good time, and leave room for real conversations at the event. Entry and drinks are complimentary for guests. Food is available to buy separately on site.
Is food included at OMClub?
No. Guests can buy food on site and pay for it separately. Entry and drinks are complimentary.
What should you do after DMEXCO?
Send a personal note after the fair that refers to your conversation. Record the agreed task, its owner, and a realistic date. A short, specific follow-up is more useful than a generic connection request.